I bring short-form word power and a fiction sensibility to brand storytelling and creative copy-writing projects
Ad Writing for Sinclair Denim
Ad Writing for Sinclair Denim
Sinclair Denim is a couture jeans designer in Los Angeles, California. For this 2013 collection I brought fictional characters to life to “model” each individual denim product in the line. Their strange traits, small joys, human foibles, and relatable heartaches made for compelling and memorable story associations around the product.
Product Writing for Tōv Coffee
Product Writing for Tōv Coffee
Tōv Coffee is a beverage retailer out of Portland, Oregon. In stocking grocery store shelves with their most popular cold brew coffee product The Mint Thing , they wanted the product copy to be informative and fun, while subtly breaking from competitors’ often self-indulgent attempts at being hipster/zany.
Brand Narrative for Ten Miles to Paris
Brand Narrative for Ten Miles to Paris
Ten Miles to Paris is a clothing designer in Los Angeles, California which took its namesake from a powerful true family story. My aim was to tell that origin story in a way that did double duty as a powerful brand narrative.
Ten Miles to Paris has nothing and everything to do with Paris.
A certain boy and girl fell in love. The year was 1934, the city was Berlin. The boy had arrived with a case full of schoolboy dreams to become a man of high finance. Imagine his surprise when his heart became rich instead—A girl and a boy, hand in hand. Nothing could touch their love. War could touch their love. Clouds rolled like tanks over the sky.
“A great hostility is coming,” their family warned, “You must leave.”
The boy and girl turned their pockets inside out, but found only love. Their families turned hearts inside out and stopped at nothing until a way had been made. Germany to Switzerland to France to Spain to Portugal to the USA. It was a panicked two-year dead sprint, falling asleep to the same headaches and waking to the spectacle of a different nightmare. Nothing was certain. Everything was in doubt. The stories would fill your heart with thunder and sadness. The sea rose and fell like a stretcher beneath them.
When the man and woman arrived at the end of their journey in the port of New York, The man turned to her and said, “Only ten miles to Paris darling. We made it.”
Surely he has lost his mind, the woman thought. She began crying. “This is the USA not Paris,” she said.
“USA is the new Paris,” the man said.
The Ten Miles to Paris collection is an ode to courageous movement, the spirit of displaced adventure, and the chasing of mislabeled dreams.
Social Media for Pinterest You Are Drunk
Social Media for Pinterest You Are Drunk
Blog Writing for Izell Marketing
Blog Writing for Izell Marketing
Izell Marketing Group, in Chattanooga, Tennessee, was looking blog content that was fun and personable, but also spoke directly to the needs of their clients, which often included upgrades to public-facing identity, brand representation, and web presence. Read the whole blog post here.
Web Writing for Boone Wealth Advisors
Web Writing for Boone Wealth Advisors
Boone Wealth Advisors in Bellevue, Washington were looking to reshape their public-facing engagement to reflect the Pacific Northwest , give clients a sense of journey and possibility related to savings and investment, and to show themselves as a worthy guide for such an adventure.
Radio Script for CBT Nuggets
Radio Script for CBT Nuggets
CBT Nuggets in Eugene, OR provides IT training. They wanted a radio spot that was fun and would attract the attention of potential clients.
Web Writing for Lawson Electric
Web Writing for Lawson Electric
Lawson Electric in Chattanooga, Tennessee need a website overhaul that focused on explaining simply and artfully the services they provide.
Press Release for BART
Press Release for BART
Bay Area Rapid Transit, in Oakland, California hosted a fiction contest for riders to tell their stories related to the theme of “motion.”
